MTV awarded for gay-friendly advertising
MTV Networks and Orbitz.com were recognised for “inclusive excellence in portrayals of lesbian, gay, bisexual and transgender individuals” in their promotional advertising during the Commercial Closet Association’s Second Annual Corporate Visionary Honours event, held this week at The New York Times’ historic, 93-year-old building.
For over a decade, MTV Networks has aired groundbreaking LGBT portrayals in its promotional advertising, and has served as a primary media outlet for other advertisers to do the same.
Since 2001, Orbitz.com (www.orbitz.com) has made humorously inclusive LGBT portrayals a central part of its advertising to both gay and straight audiences.
Michael Wilke, founding executive director of Commercial Closet Association, said: “We applaud MTV Networks and Orbitz.com for their ground-breaking and long-standing commitments to inclusiveness and portrayals of LGBT individuals in advertising-they provide an important model for corporate advertisers.”
Cyndi Lauper presented the honours for LGBT inclusive advertising to Lisa Sherman, Senior Vice President and General Manager of MTV Networks’ LOGO, and Randy Susan Wagner, Chief Marketing Officer, Orbitz Worldwide, a division of Travelport.
The event also marked the five-year anniversary of Commercial Closet Association.
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