New York Times illustrations say boycott of Barilla pasta ‘has ended’

Illustrated rainbow pride flag on a pink background.

A series of illustrations for the New York Times have claimed that gay people have ceased their boycott of Barilla pasta, the chairman of which said he would never include a gay family in an ad.

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55-year-old Barilla Chairman Guido Barilla came under fire in September, after he said: ā€œI would never make a spot with a homosexual family. Not out of a lack of respect but because I donā€™t see it like they do. (My idea of) family is a classic family where the woman has a fundamental role.ā€

Following the outspoken remarks, Labour MEP Michael Cashman called for a boycott of the 130 year old brand, which is readily available in UK stores.

The New York Times illustrations titled ā€˜Planet Pastaā€™, by Nicholas Blechman, an illustrator and the art director of the New York Times Book Review, state that, since Mr Barilla apologised, ā€œthe boycottā€ of the products ā€œhas ended.ā€

It appeared in the Opinion section of the NYT website.

The company announced in November that it would diversify its ads, but no gay-friendly campaigns has of yet appeared.

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