Watch: Homophobic teen turns into Hitler in Polish anti-bullying ad

Illustrated rainbow pride flag on a white background.

A Polish ad campaign challenging hate speech sees a girl spouting homophobia turn into Adolf Hitler.

The ad, released by Polish Batory Foundation, sees a gay couple walking through a train station late at night.

However, they are spotted by a group of teens ā€“ one of whom begins spouting anti-gay abuse.

The initially blonde girl tells her friends: ā€œDid you see them? Pansies or what?ā€

As she continues to rant, her clothes fly off, to be replaced by a brown shirt, her hair darkens, and she grows a moustache ā€“ morphing into the Nazi leader.

She shouts: ā€œThey can do whatever they want at home, but walking together like that is too much! I see faggots everywhere! I want to puke when I look at them!ā€

Her friends then question: ā€œReally, you want to look like that?!ā€

The ad has received a mixed reaction online, receiving nearly twice as many dislikes as likes on YouTube.

Watch: Homophobic teen turns into Hitler in Polish anti-bullying ad

However, speaking to CNN Batory Foundation spokeswoman Agata Szypulska said the campaign was trying to tackle the extremes of hate speech among Polish teens.

She said: ā€œWeā€™re targeting young people aged 15-18, and the reason we did that is because last year, we published the first nationwide report, called ā€˜Hate Speech in Polandā€™ which indicated that young people are more likely to accept hate speech to specific minority groups than adults.ā€
Watch: Homophobic teen turns into Hitler in Polish anti-bullying ad
ā€œWe also wanted to use a person and symbol that would be recognizable. We wanted to show that hate speech is not just words ā€” that words can lead to actions.ā€

ā€œI think in the Polish context, itā€™s pretty obvious that Hitler harassed and murdered people because of ethnicity and because of things you cannot change.ā€