This new dating site is only for straight white people

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A new dating site has launched ā€“ that only caters for people who are straight and white.

The new site WhitePeopleMeet was developed by 53-year-old used car dealer Sam Russell ā€” who insists he isnā€™t racist because he dated a black woman once.

Russell, the architect of the ā€˜white onlyā€™ site ā€“ which only allows women to seek men and vice versa ā€“ explained: ā€œItā€™s about equal opportunity.

ā€œThe last thing in the world I am is racist. I dated a black woman once. I helped raise a young black man.

ā€œI just believe itā€™s hypocrisy to say ā€˜one group can do this, but another canā€™tā€™.ā€
This new dating site is only for straight white people
Russell unveiled a divisive billboard this month advertising the $15-a-month service outside Salt Lake City, featuring a conspicuously-white heterosexual couple.

But Russell told the Washington Post that anyone can sign up to use his service ā€“ as long as theyā€™re over 18.

He said:ā€If youā€™re a black man who prefers to date white women, this might be a good option.ā€

However, the site is coded to directly block men seeking men and women seeking women from joining.

The website explains: ā€œHere at [White People Meet] we believe in the concept that all people have the right to ā€˜Life, Liberty and the Pursuit of Happinessā€™.

ā€œWe also believe that finding your perfect partner, your soul mate is one of the best ways, as humans, to obtain happiness.

ā€œFurthermore we believe that all men are created equal (the word men stands for a species, not gender).ā€

Ironically, the siteā€™s terms of service warn users not to ā€œpromote racism, bigotry, [or] hatredā€.

Itā€™s not the only controversial dating app to launch this month.

Controversial gay hook-up app Hanky puts potential new users to a vote ā€“ with three existing users casting a vote on whether to allow them to join.

The developer says the divisive practise is intended to keep out ā€œcreeps, timeĀ­wasters and fake profilesā€ present on other apps.