Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

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The sports star wants to ā€˜add a splash of colour to your lifeā€™ā€¦

Footballer Cristiano Ronaldo has taken part in a colourful new ad campaign for his line of underwear, CR7.

The shots show Ronaldo getting splashed with paint ā€“ meant to symbolize the ā€œcolours of the worldā€, according to the sports star.

ā€œOur bodies are a blank canvas and underwear is the first thing we put on, so why not start the day well and add a splash of colour to your life!ā€ he wrote on Instagram.

Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

ā€œIt was really fun and it was good to be taken out of my comfort zone,ā€ he added in a press release.

ā€œI do a lot of shoots but this really was something that Iā€™ve never done before and I didnā€™t know what to expect!

ā€œAt first I was nervous ā€“ itā€™s not every day that you have people throwing coloured pigments at you ā€” but after five minutes I felt completely at home!ā€

Last year, a French TV host claimed that the football ace was in a relationship with his close friend, Badr Hari.

ā€œRonaldo takes three or four jets a week to see a friend in Morocco to cuddle,ā€ he said, leading to shocked gasps from the audience.

His comments came after the Real Madrid striker and his new BFF jokingly shared a series of snaps of their recent bromantic holiday.

During one such trip, heavyweight kick boxer Hari posted a photo on Facebook of him holding up Ronaldo.

ā€œJust married,ā€ the caption said. ā€œAlways there to pick you up, bro.ā€

Other snaps of the trip shared a candle-lit image of a traditional Moroccan meal, as well as a picture of the pair post ā€œweddingā€.

Cristiano Ronaldo tranforms into human canvas for colourful new underwear ad

Ronaldoā€™s love of fashion, accessories and grooming has made him the subject of gay rumours in the past and he has been voted a gay icon by several publications.

However, he has shrugged off the adulation, saying: ā€œIā€™m at ease with my sexuality so itā€™s not a problem for me.ā€