Advert featuring ‘strutting man’ and Sharon Osbourne receives most complaints
An advert featuring a man in hotpants and high heels received the most complaints in 2015, it has been revealed.
An advert featuring a man strutting down a street in hotpants and high heels received the most complaints in 2015, the Advertising Standards Authority (ASA) has revealed.
The Moneysupermarket.com ad ā which also featured Sharon Osbourne ā attracted 1,513 complaints, with disgruntled viewers criticising its āovertly sexualā content.
However, the ASA did not uphold any of the complaints.
Chief executive Guy Parker said matters of offence can āgrab the headlinesā ā but said the majority of the ASAās work is focused on ātackling misleading advertisingā.
The body recognised that some viewers might have considered the price comparison TV and web advert ā featuring a man called Dave praised by Osbourne for dancing to Donāt Cha by the Pussycat Dolls ā to be ādistastefulā.
But the popular ad was not judged to be in breach of the advertising code.
A company spokesman said the public feedback to the ad was āoverwhelmingly positiveā.
Other adverts featured on the list included three from the website Booking.com.
Ads from the company in which the word ābookingā was seen to be used in the place of the word f**king, were the second, fourth and seventh most-complained about ads of the year ā with 683, 407 and 201 complaints respectively.
Again, the complaints were not upheld, with the ASA saying āit was a light-hearted play on words that couldnāt be mistaken for an actual swear wordā.
One ad that the ASA did take action against was a poster campaign advertising a Protein World weight-loss product with the slogan: āAre you beach body ready?ā
The poster, showing a woman in a bikini attracted 380 complaints, and the ASA told the company that due to āconcerns about a range of health and weight loss claimsā it could not appear in the same format again.
Despite this, the ASA concluded the ad ā which was vandalised in Tube stations and sparked a petition calling for it to be banned ā was not likely to cause serious or widespread offence.
