Cosmetics company Lush featured a gay couple in their new campaign and it’s amazing

An advert from the natural cosmetics brand Lush has been hailed for featuring same-sex couples.

The Valentine’s Day campaign features a gay couple sharing a bath together and a lesbian couple playing with bubbles in the bath.

The campaign apparently does not include a straight couple. People took to twitter to congratulate the brand for the move.

“Bad ass products? No animal testing? Break heteronormativity for advertising? I love lush,” wrote one user.

“I’ve never bought anything from Lush, but I love the fact that they support different sex couples,” wrote another.

The advertising campaign follows the big GayIsOkay campaign the company ran in 2015. The Love Soap was sold globally and helped raise funds for LGBT charities.

“By purchasing the Love Soap they have given us their trust (and their pounds) to fund grassroots charities and continue to support LGBT rights as human rights,” said Alessandro Commisso from Lush. “A little sparkly soap goes a long way.”

• Dec 01 2023

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