Heartwarming advert encourages gay couples to keep holding hands
The Bank of Australia and New Zealand has revealed a heartwarming new advert encouraging gay couples to hold hands.
The company, which is supporting this yearās Auckland Pride, say: āeven in 2017, the simple act of holding hands is still difficult for some people ā letās change that and #HoldTight.ā
The moving clip shows a number of same sex couples going about their everyday lives ā eating at a restaurant, watching a movie or even just catching a bus.
However, it also shows the familiar hesitation to hold hands as other people approach, with the couples quickly dropping their embrace.
The company added that while holding someoneās hand is the āmost basic gesture there isā it remains difficult for some people.
The video hopes to empower couples so āwhen you feel like letting go, hold tightā, showing couples standing defiant against societal prejudices.
The clip received a warm welcome on social media, with many saying it was ābeautifulā and had made them cry.
Max Tweedle, a social justice advocate from New Zealand, added: āThis is so powerful, so important and still so difficult for my partner and I. Poignant and appreciated, thank youā.
The bank has a long history of supporting LGBT rights, earlier this year renaming itself GAYNZ in honour of Sydneyās Gay and Lesbian Mardi Gras.
It also revamped its branch in the city for the occasion, covering it in bright colours and bold art.
Watch: ANZ unveil heartwarming new advert
