Company which allegedly hid same-sex wedding cards told to ‘drag your arses into 2017’

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A card shop has apologised after a customer accused it of hiding its same-sex wedding cards.

Gaynor Daw, 41, took to social media after her attempts to buy a card for her gay friendsā€™ wedding took an unfortunate turn.

The midwife complained that a shop assistant had removed all same-sex cards from the Card Factory store in Leeds, placing them in the back ā€“ away from where customers could see them.

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She wrote that she was ā€œabsolutely appalledā€ by the incident.

ā€œI asked where the same-gender wedding cards were kept and the young shop assistant went off into the back to find them,ā€ she added.

ā€œWhen I asked why they werenā€™t on the shelf with all the other wedding cards, his response was that they had had some complaints about people who did not agree with same-sex marriage so they had to be kept in the back.ā€

This did not please her.

ā€œCard Factory, drag you[r] arses into 2017 and get those cards back on the shop floor!!ā€ she finished the post.

The company responded by apologising for her experience, writing that it was ā€œreally sorry for any upset this has caused.ā€

Today, Card Factory came back to Daw and all the other people who had joined her in complaining about the cards being hidden.


ā€œWe would like to assure all our customers that Card Factory is committed in reflecting equality and diversity in our card ranges,ā€ a representative wrote.

ā€œWe are extremely proud to have for the last year offered same-sex celebration cards over the Festive, Valentine and Fatherā€™s day seasons.ā€

The spokesperson went on to defend the company from blame, explaining that the cards had been stored in the backroom in advance of their launch.

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ā€œOur designers have worked hard on a new range of wedding and celebration cards which were launched in-store this week, including some fantastic same-gender wedding and celebration cards,ā€ they said.

ā€œThese are part of the same collection purchased by our customer which was presented from our stock room where they were stored awaiting our much-anticipated launch.

ā€œWe at Card Factory are unsure why incorrect information was communicated when our new cards were offered, and have offered our sincere apologies for any upset caused to the customer.ā€

The spokesperson added that they wanted to ā€œassure all our valued customers and supporters that we at Card Factory have been excitedly awaiting the launch of this new range.ā€

However, they did not address Dawā€™s allegation that the assistant had told her the decision to place the cards in the back was down to complaints from homophobic consumers.

The news comes as a multitude of companies ā€“ including Smirnoff and Skittles ā€“ move to emphasise their support for LGBT rights in and around Pride Month.