Sainsbury’s boss ‘calls customer f***ing faggot’, claims he was just talking about mother’s dinner

PinkNews Exclusive
Sainsbury’s is embroiled in a homophobia row after a store boss was accused of using an anti-gay slur.

A customer at Maidenhead Sainsbury’s Local claims a manager referred to another customer as a “f***ing faggot”.

The Sainsbury’s manager has now claimed he was just referring to his food plans – saying he wanted to eat faggots for dinner.

Sainsbury’s HQ is launching an internal investigation into the allegations.

Sainsbury's Local
Sainsbury’s Local, King Street Maidenhead

Jack Browne, a customer at the Maidenhead King Street branch of Sainsbury’s Local, says he overheard the foul-mouthed slur from Grant, a manager at the store.

He told PinkNews: “I was in Sainsbury’s Local last night at 22.45 buying a can of Coke to get me through my night shift.

“The manager on shift was serving customers on the till next to where I was being served, when the customer walked away the manager, Grant, went “f***ing faggot”

“I looked up and asked him to repeat what he just said and he looked confused.

“I repeated it for him and asked if I had heard correct.

“He said, ‘yeah… I was joking though.’”


PinkNews contacted Grant for comment, who appeared confused about his version of events.

He originally said he knew what happened because it involved a friend of his, before switching to telling the same story in first person.

Grant told PinkNews: “I asked my mum to cook me faggots and I know you won’t believe me but I don’t even care.

“I think he was wrong to misinterpretate [sic] it.”

He added: “It was just between me and my friend and then he asked me.

“I was confused and asked him what he meant. He said I was being derogatory and I didn’t mean it in that context.

“He stormed out and I said, ‘look mate you must have misinterpretated [sic] what I said.’

“I haven’t intentionally meant to offend him and I’m sorry.”

Grant, who is a manager at the store, continued: “I’ve got quite a few gay friends, I’m not homophobic of course.

“I apologise if he felt offended.”

In a statement to PinkNews, Sainsbury’s said: “We do not tolerate discrimination in any form and are already conducting a full investigation.”