The star of Australia’s anti-gay marriage TV ad has links to gay ‘cure’ therapy

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The star of an anti-gay marriage TV advert is facing questions over her links to gay ā€˜cureā€™ therapy.

Next month Australians will be asked to vote on whether same-sex couples deserve the right to marriage, in a controversial public vote pushed forward by right-wing Prime Minister Malcolm Turnbull.

Ahead of the vote the country has faced a tidal wave of misleading arguments from the ā€˜Noā€™ campaign, with a much-mocked TV advert warning about the ā€˜consequencesā€™ of the vote.

But the Coalition for Marriage was left facing serious questions today after it was revealed that one of the stars of the advert has ties to gay ā€˜cureā€™ therapy.

Appearing in the ad, Dr Pansy Lai pushes the groupā€™s fears about ā€˜radical gay sex educationā€™, insisting: ā€œWhen same-sex marriage passes as law overseas, this type of program becomes compulsoryā€.

The star of Australia’s anti-gay marriage TV ad has links to gay ‘cure’ therapy

Dr Lai is the founder of the Australian Chinese for Families Association, which claims to ā€œbring together the Chinese community throughout Australia who hold traditional family valuesā€.

But News.com.au and SBS have raised serious concerns over her groupā€™s anti-gay marriage literature, which promotes ā€˜treatmentā€™ for people who want to change their sexual orientation.

It claims such treatment can ā€œresult in lasting change for more than 50 per cent of people studied, with no increases in harm or distressā€, while her website also promotes the idea of gay ā€˜cureā€™ treatments.

Speaking to SBS she insisted that she is not ā€œpersonallyā€ a supporter of conversion therapy, but did admit to posting information about it online.

She said: ā€œThere is no way in my website that we say people need to go through conversion therapies. Iā€™m just saying the study results. Iā€™m not personally saying that.

ā€œFor some people at least who wish to change, the study shows there is no harm.


ā€œI am saying there are studies that have studied some people who have undergone these treatments and it has the resultsā€¦ that there is no harm or distress.ā€

Astoundingly, every single person who appears in the Coalition for Marriage ad has now been discredited.

The star of Australia’s anti-gay marriage TV ad has links to gay ‘cure’ therapy
Cella White

The ad also features Cella White, who claimed a ā€œschool told my son he could wear a dress next year if he felt like itā€.

Her claim was rubbished by the principal of her sonā€™s school, Frankston High School, who said such an incident never happened.

The third woman who appears in the ad is Heidi McIvor, who claims: ā€œKids in year 7 are being asked to roleplay being in a same-sex relationshipā€.

The star of Australia’s anti-gay marriage TV ad has links to gay ‘cure’ therapy
Heidi McIvor

It later emerged that McIvor is a pastor at extreme anti-LGBT church Sale City Builders Church, and a persistent fundamentalist activist with an active role in the anti-gay marriage and anti-abortion movements.

Explainer: What the hell is going on with same-sex marriage in Australia?