Adidas to release pride themed footwear with rainbow colours
Adidas Pride Pack (courtesy of Adidas)
Adidas is set to release a new pack next month which will feature pride-themed redesigns of four of their most popular trainers.
The Adidas 2019 Pride Pack is expected to launch online and land with retailers from June 1, according to Hypebeast. The pack contains reworked pride themed versions of the Continental 80, the UltraBOOST 19, the Adilette and Nizzas.
The Continental 80 features rainbow colours running across the side panels and also has the rainbow colours in the Adidas logo on the tongue of the shoe.
Meanwhile, the UltraBOOST 19 features a rainbow knit pattern on the shoe’s base, heels and tongue, along with two orange stripes.
Finally, the Adilette will feature a strap with the colours green, blue and purple. Details of the Nizzas’ design have not yet been released.
Adidas auctioned off shoes designed by celebrities last year to raise funds for homeless LGBT+ youth
The new pride pack comes less than a year after Adidas recruited celebrities such as David Beckham, Rita Ora and Naomi Campbell to design their own take on the samba trainer for an Albert Kennedy Trust auction. The charity works to help and protect homeless LGBT+ youth.
“I have a young family and I want them to grow up in a world where they are given a chance, where they are part of that diversity and equality – things that are changing over the years,” David Beckham told Adidas at the time.
The Continental 80 features rainbow colours running across the side panels and also has the rainbow colours in the Adidas logo on the tongue of the shoe.
Rita Ora, who is bisexual, said that she designed one of the pairs of trainers because she thinks people should “have the freedom to be in love with whoever you damn well please.”
Adidas Pride Pack 2019
“My ingredients for a perfect world is diversity, being inclusive, having the freedom to be in love with whoever you damn well please,” Ora said.
The company banned the words ‘gay’ and ‘lesbian’ from its range of customisable trainers in 2014
In 2014, Adidas came under fire from LGBT+ people when they banned the words “gay” and “lesbian” from its range of customisable trainers.
The company said at the time that they were forced to ban the words from their trainers as “a restrictive measure that unfortunately prevents both genuine and disruptive users from experiencing the miadidas offer.”
They said it was a reflection of “the sad reality of the society we live in.”
Adidas later backtracked and allowed gay and lesbian to be printed on the customisable shoes.
