Kellogg’s is launching an LGBT-themed cereal so you can start your day with maximum gay
Kellogg’s launched the All Together cereal
If you’re a fan of breakfast and being gay, we have grrrrreat news for you – Kellogg’s is launching an LGBT-themed cereal.
The company’s special edition All Together Cereal is enough to make you snap, crackle and pop with Pride, bringing together many of the brand’s most popular cereals.
The company announced a $50,000 donation to LGBT+ advocacy charity GLAAD as it launched the cereal for Spirit Day on October 17.
The $19.99 special edition box, available while supplies last, contain six mini cereal boxes packaged inside one larger exclusive All Together box “to celebrate the belief that we all belong together”.
The company explained: “The box brings together six of the famous Kellogg mascots and cereals inside the same carton as a symbol of acceptance no matter how you look, where you’re from or who you love.”
The box includes Corn Flakes, Frosties, Froot Loops, Rice Krispies, Raisin Bran and Frosted Mini-Wheats.
Kellogg’s ‘firmly committed’ to equality.
Chief diversity officer Priscilla Koranteng said: “At Kellogg, we are firmly committed to equality and inclusion in the workplace, marketplace and in the communities where we work and live.
“We have long been allies and supporters of LGBTQ employees, their families and the community. For more than 100 years, Kellogg has nourished families so they can flourish and thrive, and the company continues to welcome everyone to the table.”
The Kellogg’s cereal was launched in honour of Spirit Day
John McCourt of GLAAD: “We are proud to partner with Kellogg’s again this year to help extend the important message of Spirit Day to households across the country.
“The All Together cereal encompasses the values of diversity, equality, and solidarity that Spirit Day is all about, and we hope that LGBTQ youth everywhere receive the messages loud and clear.”
Andi Mack star to launch LGBT-themed cereal All Together.
The cereal is being launched by Andi Mack star Joshua Rush at a Spirit Day event at the Kellogg’s café in New York City, where guests will have a “chance to mix your own one-of-a-kind cereal” and learn about the work of GLAAD.
Kellogg’s previously put its cereal mascots to work campaigning against homophobic bullying.
A 2017 Spirit Day video featured mascots including Tony the Tiger, Snap, Crackle and Pop, Toucan Sam, and the Corn Flakes mascot (apparently called Cornelius) telling kids that “bullying is no laughing matter”.
The company won a PinkNews Award in 2018 for an ad campaign featured drag queens Vivienne Lynsey and Miss Blair talking about how they take their cereal.
