Supermarket giant Kmart is selling adorable same-sex family dolls for kids – and they’re almost sold out
Kmart is selling a set of dolls available with either two mums or two dads. (Kmart)
Australian retailer Kmart is selling an adorable family set of dolls for children that includes either two mums, two dads or a mum and dad.
Each $15 ‘Family Playset’ comes with either same- or mixed-sex parents, along with two children dolls.
In an attempt to combat gender stereotyping, the supermarket giant has dressed one of the dad dolls and the baby boy doll in pink, and the young girl doll in blue.
Each family also comes with a miniature dog or cat, along with a pushchair, picnic basket and tiny plastic foodstuffs.
The inclusive doll set has already sold out at most Kmart stores in Sydney and several in Melbourne, according to the Star Observer, but is still available to order online.
To prevent parents from discriminating between same- or mixed-sex parents, Kmart says that the sets will be shipped at random.
The internet was full of praise for Kmart and the dolls, with many commending the retailer for its quiet progressiveness, though others were disappointed at the lack of ethnic diversity.
allthelittledolls: Now that’s how you do it. No advertising, no social media campaigns to yell about how progressive you are. Just put them on the shelf and let people be surprised. Thanks Kmart https://t.co/JOmIhuV70t
— TheHypeIsReal97 (@Dat3rdAccount97) October 30, 2019
Praise be to #kmart for these inclusive #family pack dolls. I bought a gay male family, because aparently i buy ” #barbie ” #dolls now.#lgbtq? #anko pic.twitter.com/7KcL5mvf38
— ?Kevthesquidboy ?️? ?? (@Kevthesquidboi) October 30, 2019
Kmart, it seems, are selling White People Only Same-Sex Family Doll Sets https://t.co/BV3uuP9L66
— DB in the NT ?? (@dameyon) October 29, 2019
Shortly before Kmart’s dolls hit the shelves, Barbie maker Mattel announced it was launching an inclusive line of gender non-conforming toys.
Each Creatable World doll come with short and long wigs, along with “masculine” and “feminine” clothing options that combine in more than 100 different ways.
Monica Dreger, head of consumer insights at Mattel, told TIME Magazine: “There were a couple of gender-creative kids who told us that they dreaded Christmas Day because they knew whatever they got under the Christmas tree, it wasn’t made for them.
“This is the first doll that you can find under the tree and see is for them because it can be for anyone.”
