Santa gets a boyfriend in tear-jerking Christmas advert celebrating queer love
The Posten Norge Christmas commercial sees Santa in a long-distance relationship (POL)
The Norwegian postal service, Posten, has released its 2021 Christmas ad – a gay love story starring none other than Santa himself.
“When Harry Met Santa” transforms Father Christmas into present-giving daddy of your dreams, while also acknowledging the 50th anniversary of Norway’s decriminalisation of homosexuality. It really is the festive advert that has it all.
The advert starts with a shirtless Harry catching Santa disappearing up his chimney, The next year, Santa lingers for a while to tell Harry he’s snoring on the sofa. Their relationship carries on developing – but just for one day each year, and you see snippets of Harry’s loneliness in-between visits.
Eventually, Harry writes a letter to his bearded beau (“all I want for Christmas is you”) and finally gets the romantic festive make out session he’s been waiting for all these years.
We’re not crying, you’re crying.
The twist? He’s asked for help from Posten Norge to lighten his load. They’ll do the present delivering so he can spend more time with his dapper, patient boyfriend.
The reactions online have been incredibly positive, with one person tweeting: Step aside Coke, Sainsbury’s, Waitrose… @postennorge (Norway’s postal service) has the best Christmas ad.”
The star of the advert’s real-life husband also tweeted the video, which was almost as heart-warming as the short film itself.
https://twitter.com/matsstrandberg_/status/1462161057242394625
“The tradition has been to look at Christmas with a slight slant in the previous two years,” Monica Solberg, Posten’s marketing director, told LGBTQ Nation.
“Posten is an inclusive workplace with great diversity, and we would like to celebrate the 50th anniversary with this fine love story. In last year’s campaign, Santa was angry at Norway Post, which took away from him the ‘business’ – this year, Santa is happy that Norway Post can relieve him a little, so that he can be with the one he loves.
“As always, the main goal of the campaign is to show that Norway Post never stops renewing itself. In addition to showing the flexibility of our services, we want to put it in a socially relevant setting, with themes that are important for the society around us and for us at Norway Post.
“There will certainly be some negative reactions from some environments, but we are prepared to deal with that. The right to love whoever you want is a fundamental human right, and is not considered a political issue in free democratic societies in 2021.
“Norway Post has connected people for 375 years, and will continue to do so regardless of orientation or gender identity.”
