Lizzo announces her own shapewear brand ‘Yitty’ that’s ‘revolutionary and size-inclusive’
Lizzo is launching a size-inclusive shapewear brand named Yitty. (Fabletics)
Lizzo is launching a “revolutionary new shapewear brand” named Yitty that’s designed for every body.
The label, created by the pop star, is in partnership with Fabletics and is described as “no-shame, smile-inducing and size-inclusive”.
The new brand will launch on 12 April at yitty.com and fabletics.com and fans can sign up for updates on the first drop.
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It’s been named after Lizzo’s childhood nickname and has been a project three years in the making.
The singer announced the launch on social media, captioning her Instagram post: “This is a love letter to my big grrrls, and a welcome letter to Every Body.
“This is *not* an invitation to change who you are… this is an opportunity to BE who you are on your terms. I don’t know about y’all – but I’m sick of people telling me how I’m supposed to look and feel about my body.
“I’m tired of discomfort being synonymous with sexy. If it’s uncomfortable TAKE IT OFF. And if it makes you feel good PUT IT ON.”
She adds that Yitty “isn’t just shapewear, it’s your chance to reclaim your body and redefine your beauty standard”.
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For Yitty’s first release, the singer will debut three different collections.
This includes “Nearly Naked”, a line of seamless shaping garments, “Mesh Me”, featuring transitional under-to-outerwear pieces and “Major Label”, an assortment of everyday lifestyle designs.
Announcing the brand on social media, Lizzo says that the sizes will range between XS to 6X for “every damn body”.
The first three collections will be released on 12 April. (Fabletics)
She says in a press release: “Instead of thinking about size in this linear way, we’re thinking about it on a spectrum where everyone is included. Everyone’s size is just their size. It’s not high, it’s not low. It’s not big, it’s not small. It’s just your size”.
It’s been confirmed that more than 65 percent of the styles are made with recycled fibers and they’ll come in packaging made of 100 percent recycled materials.
Lizzo’s Yitty shapewear line will be available to purchase from 12 April on yitty.com and fabletics.com. In the UK you can also shop select Yitty styles at fabletics.co.uk.
Lizzo reveals her skincare routine on TikTok
Lizzo recently revealed her skincare routine on TikTok after fans had been asking her to do a tutorial video.
She posted her “made up” daily routine on her profile captioning the post: “YALL BEEN AXXIN FOR THE SKIN CARE ROUTINE SO I MADE ONE UP”.
It sees her apply toner, serum, rose water, face oil, moisturiser and eye cream and she ends the video saying: “Wow, if I did this every day I’d be unstoppable”.
One product that stood out – which is the third step in her everyday skincare routine – is Glow Recipe’s Pineapple-C Bright Serum.
The product is described as “lightweight” and it “retexturizes, hydrates and soothes the skin for a luminous, glowing complexion”.
That skincare must-have is Glow Recipe’s Pineapple-C Bright Serum, which is available worldwide from Amazon.
