ColourPop’s rainbow Pride palette is raising vital funds for Black AIDS Institute
ColourPop’s Pride palette is raising vital funds for Black AIDS Institute. (ColourPop/Instagram)
ColourPop is celebrating Pride Month with a palette that’s raising vital funds for an LGBTQ+ organisation.
The Fade Into Hue palette features all the colours of the rainbow, with 30 shades to choose from.
The cosmetics brand has confirmed it will donate 100 percent of net profits to Black AIDS Institute on orders made on 2 June.
The palette is now available to buy from colourpop.com.
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Described as their “rainbow mega palette”, the fan-favourite product features a mixture of sparkling metallics, blinged-out Pressed Glitters, and the richest mattes.
The shades include a sparkling pink ‘Prismatic’, a sparkling blue ‘Kaleidoscope’, a matte yellow ‘Abstract’ and so many more to create some instantly iconic Pride looks.
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To celebrate Pride Month, the brand is teaming up with its favourite LGBTQ+ beauty creators throughout June.
They’ve kicked off the campaign with Dylan Davis, who has shared their Pride journey and what makeup means to them.
Davis has created looks using ColourPop products, including a leopard print-style eye look in pink, with matching lips, eyebrows and moustache.
They said: “Pride means peeling back the layers of yourself that reveal your most genuine desires, to be the exact version of yourself that makes you the happiest.”
“During my second semester of college in 2019, makeup was the only thing that pushed me to be the most authentic version of myself,” they add. “The more I dabbled in makeup, the more I became comfortable tapping into a feminine energy that my hometown and its people would never allow me to explore.”
“I started playing with my fashion, my hair, and even a part of my personality that I was too afraid to let shine.”
Black AIDS Institute is a non-profit charitable organisation founded in 1999 by Phil Wilson to promote awareness and prevent the spread of HIV and AIDS.
Colourpop said: “It is important to us to always celebrate diversity and inclusivity in beauty and we are proud to support the LGBTQIA+ community in this way in honor of Pride month.”
To shop the ColourPop Pride palette head to colourpop.com.
