These Pride-themed glasses are raising vital funds for an LGBTQ+ mental health charity
The Pride glasses are raising money for MindOut, an LGBTQ+ mental health charity. (Glasses Direct)
A collection of rainbow glasses have been released to mark Pride Month.
The range has been designed by Glasses Direct to “celebrate and show support for the LGBTQ+ community”.
They’ve also teamed up with MindOut, an LGBTQ+ mental health service, and will be donating proceeds to the charity.
The colourful Pride collection is now available to shop at glassesdirect.co.uk.
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The three-piece collection features limited edition frames named, Diversity, Liberated and Power.
They “embody the LGBTQ+ spirit with their vibrant rainbow colours and wonderful choice of eye-catching shapes”.
The Diversity frames are a classic square shape, Liberated is a large square shape, while Power are a retro-style round shape.
Each of the frames are priced at £20, and you can purchase them with or without prescription lenses, so they can be practical or a fashion statement – or both!
The Diversity frame has an eye-catching square shape. (Glasses Direct)
Glasses Direct has teamed up with some of their favourite influencers to post in the colourful frames, including Drag Race UK’s Ginny Lemon.
Other LGBTQ+ creators who appear in the campaign wearing the Pride glasses include drag queen ChiChi Monroe and queer travel blogger The Jenna Way.
Jenna says: “It may be pride month, but I’ve got rainbow vision all year around. Forever looking out for the best LGBTQ+ friendly destinations, events and brands.”
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The brand has also confirmed that they’ll donate £2 from every frame sold to MindOut, saying it’s “a charity close to our hearts that provides mental health services for LGBTQ+ members”.
To shop the Pride collection head to glassesdirect.co.uk.
Pride Month 2022
A number of brands have started to release their Pride-themed collections for 2022.
However, each year brands come under fire for chasing after the “pink pound” with their Pride clothing and ignoring LGBT+ people for the rest of the year.
In order to combat this, in recent years a number of brands have collaborated with LGBT+ artists and highlighted exactly how much money they’ll be donating to LGBT+ charities, and which charities will benefit from the Pride clothing sales.
This includes Target who have teamed up with queer, female-founded brands, TomboyX and Humankind for two limited edition ranges in 2022.
While Converse has launched its main collection alongside “Converse By You”, which lets fans create their own personalised “All Star” patch, license plate and laces, using the Progress Pride flag colours.
Levi’s has confirmed a $100,000 donation to OutRightAction International alongside its collection, while watch brand Skagen will donate all proceeds from its Pride range to InterPride throughout June.
Another recent release is Dr. Martens, who have reimagined their classic 1461 shoes with a subtle rainbow design against the monochrome white base.
