Record number of Americans support LGBTQ+ rights, report finds

Support for LGBTQ+ rights in America is at an all-time high, according to a study by leading queer advocacy organisation GLAAD.

Its ninth annual Accelerating Acceptance study shows 84 per cent of non-LGBTQ+ Americans support equal rights for the queer community, while 70 per cent agree companies should publicly support the community.

But GLAAD said the report showed there was a ā€œsignificant lack of understanding and familiarity for non-binary and transgender peopleā€, noting that only 28 per cent of non-LGBTQ+ Americans say they personally know a trans person.

ā€œUniversally, non-LGBTQ Americans overwhelmingly agree that LGBTQ people should be free to live their lives and not be discriminated against,ā€ the organisation said. ā€œYet, GLAAD knows that a majority of LGBTQ people are experiencing discrimination.ā€

ā€œThere is also universal agreement that schools should be safe and accepting places for all youth, and children should be taught to appreciate and accept people as they are.ā€

The report reveals that 91 per cent of straight Americans believe that LGBTQ+ people should have the freedom to live their life, free from discrimination, while 96 per cent say schools should be safe and accepting places.

GLAAD also said the study ā€œdirectly correlates how the epidemic of anti-LGBTQ legislation and online hate leads to higher levels of real-world harm for LGBTQ+ people, including, but not limited to, discrimination and violenceā€.

It also argued for heightened representation of non-binary and transgender experiences in all types of media because of the lack of understanding and familiarity.

The organisationā€™s president and chief executive, Sarah Kate Ellis, said the reportā€™s findings were a ā€œclear demonstration that fair and accurate representationā€ in the media could have ā€œhave a powerful and measurable effect on the lives of LGBTQ peopleā€.

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However, noting that the US was at a ā€œcritical junctionā€ in terms of LGBTQ+ acceptance and safety, ā€œallyship must turn into actionā€, she urged.

ā€œMedia, content creators and corporate leaders need to lead and respond to hate with undeterred support for the LGBTQ community, including employees, shareholders and consumers,ā€ she said.

ā€œAllyship is not easy, but when values of diversity, equity and inclusion are tested, we must defend them unequivocally.”

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