PornHub reveals what users searched for most in 2023
Move over Spotify Wrapped, PornHub has released its annual insights into the worldās porn habits, and they certainly make for *interesting* reading.
From Mormon porn, to furries, to twinks, PornHubās 10th annual Year in Review report has revealed global trends in porn watching, finding that āmatureā and āMILFā porn topped the yearās trends, as did technology-based fantasies like āAI robotā porn.
Breaking down demographics by age, the porn site also found that Boomers (people aged 55 and above) are increasingly searching for transgender porn, with Boomers 58 per cent more interested in trans porn than younger demographics.
But what else does the data suggest about our porn-watching habits?
What did LGBTQ+ users watch the most?
On PornHubGay, ātwinkā took the top spot for most-searched term, followed by āanimeā. The term ācurious straight friendsā also took a big leap this year, up by 27 points from last year ā so congratulations to those guys.
“Furry” also hit high on the top list of searches – and while the community is not a gender or sexuality in itself, there is a large overlap with the LGBTQ+ community, with research finding that typically “at least 70 per cent of the furry fandom identifies as LGBTQ+”.
Interestingly, the term “straight” came up high in the list of trending searches on PornHubGay, though it is down three places from 2022.
The biggest fantasies by US state
Breakdowns of most-searched porn terms by US state made for some more unusual revelations, with āgothā, ācartoon pornā, and āmormonā all reaching top spots for areas around America.
Some of the states’ trends say a lot about their location, with “mormon” a popular term in Utah, a state known for its high Mormon population, and “Vegas” unsurprisingly high on the list in Nevada.
The report also found that “nudist” was popular in Oregon, a liberal state which does actually have several nude beaches and nudist events like spas, while “Turkish” was rated high in New Jersey, the state with the highest number of Turkish residents in the US.
Other slightly more niche categories popular across the US included “body swap” in New York, “tickling” in Minnesota, and “bubble butt” in North Carolina.
The UKās most-searched terms
In the UK, it seems that our porn-viewers are most interested in keeping things close to home, with āBritishā a high search term when looking for porn.
āMature Britishā was also a search which trended 751 per cent higher this year than previous years, with āBritish doggingā also a hugely popular trend.
āMILFā and ālesbianā also took the top spots for the most searched terms in the country, and while āhentaiā was popular, it slipped slightly lower in the rankings compared to last year.
Interestingly, detailed insights found that Brits skipped their usual porn-watching sessions to watch the Coronation in May, with a drop in watching time of -10.4 per cent at 11am, when the ceremony began.
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